Back in 1941, Sophie Berezinski brought her copper mugs to America determined to make her own way, on her own terms. The very first Moscow Mule cocktail was made in her mug. JJ Resnick, great grandson of Sophie has relaunched the Moscow Copper Co. brand and has since gone on to develop a full product line around the cocktail, and become the authority on all things Moscow Mule.
I worked closely with JJ to understand what his vision was for the brand identity of Moscow Copper Co. Together we relaunched the brand and crafted multiple products from the ground up. It was important to focus on having a brand that reflects the passion that JJ has for Moscow Mules and the legacy that his Grandma Sophie has created.