About

About I’m a Senior Designer and Art Director based in Southern California with over 15 years of experience across branding, packaging, marketing, and production design. My background spans agency, in-house, and freelance environments, creating work for consumer brands, retail campaigns, hospitality, lifestyle products, and integrated marketing initiatives. I specialize in developing visually compelling brand systems and campaigns across print and digital platforms, with a strong focus on packaging, production workflows, layout systems, and marketing collateral. My experience includes leading projects from concept through final production, collaborating with cross-functional teams, and creating scalable creative solutions that balance strong design with real-world execution. Throughout my career, I’ve worked on projects involving brands and campaigns connected to Nike, Adidas, Jordan, Converse, Vans, and a range of emerging and established consumer brands. My work has included retail marketing campaigns, packaging systems, event branding, product launches, print production, and multi-channel creative development. I’m especially drawn to projects that combine strategic thinking, strong visual storytelling, and thoughtful execution across every customer touchpoint.