JORDAN & DC SHOES
Jordan footwear is the world leader in basketball footwear and has a reputation for the re-launching their limited edition classic sneakers with style and in different color way. This particular re-launch was going to be hosted in a WSS footwear retail store in Los Angeles, CA. So the plan was to create a poster that would be all about the shoe and reveal the new color way of the sneakers. So I created some typography design with the actual copy needing to be on the poster and tweaked everything to be read within the shape of the actual shoe. DC Shoes had recently partnered up with one of the top skaters in the industry, Nyjah Hutson. Along with the help of WSS, DC Shoes worked with us to create a promotion that would feature DC’s new spokesperson. The results where creating some artwork that featured Nyjah Hutson doing what he does best, skating. While incorporating the DC shoe has a background aesthetic. The artwork was featured all over the retail stores and online. Along with creating some free background wallpaper of the young star.