2010 World Cup Campaign

Cup. Together they joined forces with WSS a footwear retail company in California to begin promotion their respective footwear. Adidas has been associated with the World Cup for years. Designing the style of each soccer ball used in the past world cups was something they were proud of and wanted to commemorate. The results where coming up with one of a kind design aesthetics that could play a role in how the footwear was introduced. Along with that, we created a 2010 World Cup Bracket and featured a timeline that gives a brief history of each soccer ball design, while also below introducing the brand new stadiums in South Africa who were hosting the World Cup.